5 Easy Ways to Make Your Vacation Rental Rise to the Top
Posted On Monday, January 23, 2017
If you have ownership of an investment property or are a vacation rental home owner, you know how important it is to keep your property marketable and how vital it is to maintain a steady stream of renters and vacationers. But the real questions is, how do you best do that? How do you make your vacation rental stand out from the crowd in a very competitive market?
We're so glad you asked. We have five tips that you can implement right now that will help your vacation rental rise to the top and stand out from the competition.
1. Enlist the help of an established real estate company.You may want to consider enlisting the help of a professional, reputable and established real estate company in the area. They know the market and have the resources already in place to help showcase the highlights and stand-out features of your vacation rental or investment property.
Visit the real estate company's website and see what your impressions are. Is it professional, up-to-date and informative? Do they have a social media presence? Do they maintain and publish a blog? These are things you want to look for when deciding with whom to list.
From there, go ahead and talk to someone or set up an appointment to explore what your options are with the vacation rental company and what they have to offer you in terms of property management. You'll want to be assured that they are experts in their field and are capable of maintaining and organizing rental flow, while also having impeccable communication and customer service skills. These are important both for you and your potential guests.
2. Keep your rental current, fresh and updated.The current condition of your vacation rental needs an objective once-over. You want to make sure that it's fresh and up-to-date and not worn-out or dated. Consider your appliances, your decor, your choice of paint, and the overall space you're presenting to others.
It is imperative that your rental is continually cleaned and occasionally deep-cleaned, and always ready to go for the next guest without issue or time delays.
(Read our related post which includes a Spring Cleaning Checklist for your vacation rental.)
Current yet comfortable furniture and furnishings are what guests are looking for when they choose a vacation rental. They desire the comforts of home plus the extra luxuries that a vacation should offer. Think about those things when you're assessing your rental and what it has to offer. Put yourself in a guest's frame of mind and try to look at it from that perspective. Make changes or updates where necessary.
As we just mentioned, this is a vacation rental but it is also important for it to feel like home-away-from-home to those who stay there.
3. Offer the comforts of home combined with the luxuries of a vacation.
You'll want modern conveniences like wifi, cable, flat-screen TVs, and the like that are pretty much standard these days. If you don't, you're already behind the eight ball.
Don't underestimate the little touches of comfort that make a big impact on your guests. Cozy blankets, soft throw pillows, tasteful area rugs, and a collection of books, magazines and games are nice to have available for your guests' use.
Luxury usually comes in the form of extras like modern appliances, spa-like tubs or jacuzzis, a well-stocked kitchen, a fireplace, expansive deck, and/or nice outdoor living spaces that are inviting and welcoming to your guests.
It may be worth your while to seek out the input or advice of a professional designer or decorator if you're in need of an extensive revamp. They can guide you along the way and help you match design elements that are effective and within your budget.
4. Make your vacation rental marketable to all types of guests.Depending on your size and level of accommodation, you'll want to try not to be too specific in your rental marketing niche. Instead, make it as available as possible to a wide range of potential guests, with amenities and drawing points for each of those potential groups.
Highlight what makes your rental attractive and suitable for couples, families, and all of the possible groups and categories of guests. Is your property pet-friendly? Handicap accessible? Definitely include those in your property description and marketing platforms.
5. Walk through your property regularly.If you decide to use a vacation rental or property management company to help you market your home, you'll still want to stay abreast of the condition of your rental over time. Don't rely on others to let you know if something needs to be addressed; instead, be proactive by doing regular walk-throughs of your vacation rental.
Try to maintain a visual perspective of your property and what message it is sending out, while also maintaining a watchful eye on the finer details that affect the big picture. Both of these things work together and constitute the lasting impression left on your guests. You want that to be the best one possible. You know what they say, you never get a second chance to make a good first impression.
Take notice of any normal wear and tear that happens over time in a vacation home, then repair it or replace it promptly when needed. Check the condition of your rental and how it appears to your guests upon arrival. Is is clean? Is there anything out of place or that needs completion? Note these things and resolve them. Look for ways to make your property more inviting. Do you need to hire a landscaper to elevate the curb appeal of your property? Does the interior need any major or minor improvements? Fine tuning? Be open, aware and willing to making those changes in the short-term that will affect your rental's success in the long run.
Lastly, whenever possible, aim to exceed your guests' expectations. Whichever ways you can find to do that are well worth the effort, time and cost. Investing in your guests' happiness, future returns and potential repeat stays at your property, and good reviews guarantee that your rental will rise to the top and stand out from the crowd.
Are you a vacation rental owner? If so, how do you make your rental the best it can be?