How to Sell Your Home in 3 Easy Steps
Selling your home doesn't have to be stressful. Focus on the end goal and be proactive from the get-go, and you'll find that it's not as overwhelming as it may seem. We've broken down the home selling process into three easy yet essential steps. Make sure to do these and before you know it, you'll be signing off on the real estate sale and feeling totally satisfied with the results.
Here's how to sell your home is three easy steps!
1. Set realistic goals.
It all starts with setting realistic goals and expectations every step of the way. What does that mean? Here a few examples of areas you need to prepare for and have a plan put in place so you'll be mentally and physically prepared when they arrive.
Know the current market conditions. This is crucial to research and discuss with your real estate agent well in advance so you know what to expect when it comes to a selling timeline and a reasonable selling price for your home given its location and local market conditions. Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home.
So, it is important to take the following into consideration:
- Is your property priced in relation to other offers in your area?
- What type of neighborhood is your property located in: well-established, up-and-coming or transitional?
- Is your property located in an urban or rural area?
Plan and prepare for the costs associated with selling a home. It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize. Home selling costs include expenses like commission to be paid to the agent, taxes, advertising costs or specific reports, such as a property inspection.
Have a reasonable selling timeline. It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale. The urgency may also have an effect on the price of the property. Don't set yourself up for disappointment by having unreasonable selling expectations and timelines.
- Reason for selling
- Condition of property
- Design / style
Set a fair price and know your negotiation numbers. The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal. Over-pricing of the property may result in a smaller buyers' pool or a prolonged stay on the market that will result in lower offers being submitted. Under-pricing of the property may result in you losing money on your investment or a buyer offering an even lower amount due to a negative perception of the property or area.
Be proactive. Address any home issues or upgrades before you put it on the market so that it won't prolong or delay the selling process. Don't put off to tomorrow what you can do today!
2. Enlist the right real estate professionals.
Be selective and choose wisely when it comes to enlisting the help of real estate agents and other professionals in the field. Exactly how do you do that? Here are few helpful suggestions when it comes to deciding who to have on your side during the selling process.
Talk to more than one real estate agent. Get a feel for your options and choose the best real estate agent for you. Don't just go with the first person you talk to. Take a little time to talk and meet-up with a few potential agents before making a decision. Need more help? Read our previous post on 10 Things You Should Look for in a Real Estate Agent.
Focus on marketing, online presence and someone who can showcase your home in the best way possible. Marketing in this day and age is vital. Choose professionals who know their way around the marketing world and have the means, skills and resources to promote your home and set it apart from the rest that are currently on the local market. Choosing a marketing-savvy real estate agent is one of your biggest selling assets.
Have solid selling strategies and a selling plan in place. You're going to want to have a good idea of what the selling process entails and know what to expect every step of the way. Working with an organized, experienced selling agent helps to keep the process going smoothly and minimize any unexpected or unplanned surprises. You can't plan for everything, but laying out the marketing strategy and having a straightforward plan streamlines the process and keeps everyone on the same page.
Real estate agents aren't the only players. In the selling game, you can expect to collaborate with not only your realtor but also home inspectors, attorneys and various other real estate professionals and specialists along the way. It sometimes take a village to complete a home sale.
3. Market Well, Showcase the Highlights & Make Your Home Available
Once you have realistic expectations set and the right professionals on your side, it's time to execute the selling plan. As mentioned earlier, marketing is everything. Without getting the word out, your home will not get the spotlight attention it deserves. That's why it's important to choose a real estate company and selling agent who can make your home shine. You'll want to not only showcase the highlights of your home but also make sure your home and your agent are available for showings.
Here are a few of the most important considerations when marketing and showing your home to potential buyers:
Curb appeal. First impressions are lasting impressions—make them positive ones. As a potential buyer drives up to your home, they'll mentally assess what they see. You want your home to have curb appeal that is remembered and remembered well. Keep the lawn and landscaping well maintained, brighten up your entryway, draw attention to the highlights of the exterior of your home.
Here are some other inexpensive ways to maximize your home's curb appeal:
- Keep the grass cut and yard clutter to a minimum.
- Apply fresh paint to any wooden fences and your front door.
- Clean windows inside and out.
- Wash or paint your home's exterior.
- Ensure gutters and other exterior fashions are firmly attached.
Home staging. You see it done on home improvement shows and real estate programs on TV, but what does home staging really mean for the average seller? Good question! Did you know that well-placed furniture can open up rooms and make them seem larger than they are? Or, that opening drapes and blinds and turning on lights make a room seem bright and cheery? It's true, which is why staging your home to look its absolute best is an important factor in the selling process.
- Clean or paint walls and ceilings.
- Clean all flooring and fixtures including lights and fans.
- Repair all plumbing leaks.
- Remove excessive wall hangings, furniture and extra personal goods.
- Turn on all lights and open the drapes during the daytime.
- Play quiet background music and infuse your home with a comforting scent.
- Vacate the property when and if it's being shown to prospective buyers.
Remove clutter and depersonalize the space. You don't want to market the home as your home but as your potential buyer's future home. Remove extraneous personal items like pictures and mementos that are specific to your family. Declutter whenever possible and get rid of anything that takes away from the features and highlights of your home.
Schedule open houses and have good availability for showings. This is so important! What good is a well executed marketing and selling plan if it's difficult for home buyers to come and see the home for themselves? Make sure your real estate agent is available and has flexible showing hours to meet the needs of various buyers and their schedules. Plan for at least one or more open houses where buyers can come and see your home without any pressure. Make it inviting and offer up a few perks like snacks and drinks, and you'll find the ambience to be conducive to more conversation and a less intimidating process for everyone.
From there, you'll be ready for offers, and before you know it you'll be signing on the dotted line!
(Source: 7 Steps to Selling)
Let us know if we can help you sell your home. Century 21 Action specializes in Topsail, North Carolina real estate and we have the resources and professionals to help you along the way. Check out our Seller's Guide for more helpful information!